Optimizing Email Marketing Campaigns For Mobile Users

As mentioned in an article from Blue Fountain Media: http://www.bluefountainmedia.com/blog/how-to-optimize-email-for-mobile-devices/

Integrate Readable Fonts

Use a minimal font size of 13 pt for the body of the e mail, considering that something smaller will be reformatted and potentially ruin your intended layout. The header size ought to be a minimum of 22 pt font, but of course a bigger font, like thirty pt, would present up far better. Also consider into consideration the color of the font towards the background, because some smartphone customers may have their display’s brightness turned down contrasting colors make the words stand out and simpler to read through.

Now that over 61% of all Internet users in the US prefer checking their emails on their smartphone, it makes perfect sense to optimize not only your website for mobile users, but also your email marketing campaigns. By doing so, you can increase both your open and click-through rates, which in turn can lead to higher conversions. Optimizing your emails for mobile devices is actually a lot simpler than you may have thought. The first thing to consider is that a simple stacked layout is preferred as it displays better on smartphones. More about this can be read at this Gizmo Facts‘ blogpost.

As mobile users have less time to devote to each message, be sure to put the most important information you want to convey close to the top. Include a call to action that is clear and shows a benefit to the user. Your call to action button should also be big enough for the user to easily be able to click on it with their fingers.